Recently I ordered two iced coffees from Startbucks, one black and one with “room for cream.” When my order was up, they had misheard me and in fact given me one black and one with lots of cream. As I stood there holding both coffees in my hands I thought how beautiful it would be to have an overhead image of 16 different cups of iced coffee filled with differing amounts of cream. Over the next week I couldn’t shake this image, and decided I should do something about it. I don’t spend very much time photographing food, but I am always looking for challenges and any way to expand my skill set.
I made a quick drawing with some crude math and set out for supplies. I started thinking maybe a few different images of coffee would be interesting! I thought maybe some fun background colors as well. Once back in the studio, I begin making an epic mess, but totally worth it. I felt like I had something fun on my hands but it was missing a human element. I thought diptychs could be fun. A few phone calls later I had some willing participants. I wanted to focus on how refreshing iced coffee can be in the summer time.
Behold the most refreshing summer time iced coffee imagery, created entirely from a passing thought.
I wanted to have fun images that made people smile and maybe buy an iced coffee?